How to Attract Families to Your Short-Term Rental

Families are one of the most lucrative guest demographics for short-term rental hosts. Whether they’re traveling for vacation, attending an event, or relocating temporarily, families often seek spacious, comfortable, and kid-friendly accommodations. However, attracting families to your rental requires more than just offering extra beds or cribs. You’ll need to create an environment that appeals to both adults and children, providing the amenities, space, and safety they need for a memorable stay.

Emphasise proximity to family activities

Why it matters

When families travel, convenience is key—especially with younger ones in tow. Parents are often looking for ways to fill their days with fun, age-appropriate activities without long drives or complicated logistics. Being close to attractions such as theme parks, museums, and other popular spots helps keep boredom at bay and offers greater flexibility for plans.

Even smaller, more local ones like playgrounds, animal farms, soft play centres, swimming pools, or family-friendly walks can make a huge difference in how enjoyable and stress-free a holiday feels. For parents juggling naps, snacks, and the unpredictable moods of children, location really is everything.

What to do

Highlight your property's location in your listing by mentioning nearby family activities and how easy they are to reach. Include estimated walking or driving times to places like parks, nature trails, interactive museums, or adventure playgrounds. A printed or digital welcome guide with your top family-friendly picks—including places to eat with kids or spots for rainy-day fun—can be a huge plus.

Bonus points if you include links, opening times, or insider tips (like which café does the best babyccino). Framing your home as a practical and thoughtful base for family adventures will make it much more appealing to parents planning their trip.

Provide kid friendly furniture

Why it matters

Families with young children are often searching for accommodations that feel both safe and comfortable for their little ones. Having kid-friendly furniture shows that you've considered the unique needs of families, making your rental more appealing from the outset. Child-sized chairs, safe seating, and age-appropriate furnishings give kids their own space to relax, play, and feel at home—while giving parents peace of mind. These thoughtful touches can set your listing apart and help parents feel confident that their children will be comfortable and secure throughout their stay.

What to do

Start by adding a few essential pieces of kid-friendly furniture, such as a toddler chair, step stool, or soft seating for lounging. If your space allows, create a small play or reading corner with a child-sized table and chairs. Prioritise safety by choosing furniture with rounded edges and stable construction. These items don’t need to take up much room but go a long way in making families feel welcome. Be sure to mention these features in your listing and include photos—parents will notice the difference.

Prioritise Safety to Win Parents’ Trust

Why it matters

Safety is one of the most important considerations for families when choosing a short-term rental. Parents are naturally cautious about where they stay with young children and want to feel confident that the space is secure, especially when they're in an unfamiliar home. They’re not just looking for comfort—they're seeking peace of mind.

A rental that clearly prioritises safety immediately stands out and reassures guests that their family's wellbeing has been thoughtfully considered. By taking the time to childproof your space and address common household hazards, you're not only helping to prevent accidents but also showing families that your property is a place where they can truly relax.

What to do

Start by identifying any potential hazards in your home—things like sharp corners, exposed power outlets, unsecured furniture, or accessible cleaning products. Add corner protectors to furniture, secure heavy items to the wall, and install safety gates for stairs if applicable. Outlet covers, cabinet locks, and child-safe window coverings are also smart additions.

Keep potentially dangerous items, such as breakables or cleaning supplies, out of reach or in locked cupboards. Include a first-aid kit in an easily accessible location, and provide clear instructions for emergencies, including local hospital information and emergency contact numbers.

Keep Kids Smiling - Even At Home

Why it matters

After a busy day exploring, many families appreciate the chance to unwind without having to leave the property again. On rainy days, when outdoor plans are put on hold, having cosy, engaging activities at the ready can turn potential frustration into cherished family time. This is where your property can really shine. Fresh entertainment options offer an exciting novelty that children will absolutely love, while parents will appreciate not having to pack a mountain of toys and games to keep everyone happy.

What to do

Think about offering a variety of entertainment options that appeal to different ages. Stock the living area with classic board games, puzzles, and children's books. Set up a small media corner with a smart TV, family-friendly streaming services, and perhaps a few DVDs for those who prefer the traditional touch.

A cupboard filled with arts and crafts supplies can also be a huge hit on rainy days. If you have the space, consider creating a play area with soft furnishings and a few toys. Even outdoor options like a small football, a badminton set, or a garden swing can turn a simple stay into a memorable family holiday.

Conclusion

Attracting families to your short-term rental is all about combining practicality with thoughtful touches. From providing child-friendly furniture and prioritising safety, to highlighting nearby attractions and offering engaging in-house entertainment, every detail matters. Families are looking for more than just a place to sleep—they want a space that feels safe, convenient, and fun for all ages.